New KENSINGTON franchise partner in Bielefeld
In 2026, KENSINGTON continues to consistently pursue its expansion strategy and is specifically strengthening its presence in the Ostwestfalen region with the new location in Bielefeld. Since February 1, 2026, Frank Machwitz has taken responsibility as franchise partner for the Residential and Commercial divisions there.
Real Estate Market in Bielefeld: Stability with Potential
Bielefeld is often underestimated — unjustly so. Those who take a differentiated look at the location will recognize a real estate market characterized by stability, reliability, and realistic price developments. Instead of short-term hype, the market is shaped by sustainable demand, solid economic foundations, and long-term life decisions. It is precisely this down-to-earth character that makes the region equally attractive for owner-occupiers and investors.
A Strong Franchise Partner with Clear Goals
With Frank Machwitz, a native of Bielefeld and entrepreneur with strategic foresight, the licensed region is in capable hands. His work combines strong regional roots with many years of experience, forming a holistic approach that provides a solid foundation for the sustainable development of the Bielefeld location.
In the following interview, Frank Machwitz shares insights into his career path, motivation and goals with KENSINGTON.
“I don’t do things halfway.”
Mr. Machwitz, what path led you into the real estate industry?
I grew up in Bielefeld, studied here, and remain deeply rooted in the region both personally and professionally. During my studies in Business Administration and Business Mathematics, I gained experience at the headquarters of a major franchise company and supported the strategic development of the system through to its IPO.
Since 2001, I have been self-employed as a managing partner and have advised franchise systems, particularly in the areas of controlling, process management, and IT-supported scalability. In 2022, I expanded my entrepreneurial focus to include the real estate industry and managed my own real estate agency until early 2026.
What motivated you to join KENSINGTON?
On the one hand, the realization that as an independent operator it is becoming increasingly demanding to position oneself sustainably against established competitors in a dynamic market environment. On the other hand, I was convinced by the overall package at KENSINGTON: the brand, positioning, vision, brand presence, productive partner discussions and the strong headquarters team.
Keyword “Bielefeld does indeed exist.” What does the region mean to you?
As a native and convinced Bielefeld resident, I feel strongly connected to the region. I appreciate the people here and value the advantages of a region that is less driven by tourism. Bielefeld stands for authenticity and economic strength, and with Sparrenburg Castle as the city’s landmark, there is even a symbolic parallel to our logo.
What do you stand for as an entrepreneur?
Anyone who knows me knows that I always give 100 percent (or more), with heart and mind. I don’t do things halfway.
I look forward to actively contributing my experience, network, and commitment to quality at KENSINGTON and continuing to grow together with the partners.
Looking Ahead
The expansion of our network in Bielefeld marks an important step in our growth strategy, particularly as we are able to rely on an experienced and locally rooted partner. His market knowledge, entrepreneurial ambition, and enthusiasm for the region align perfectly with our philosophy and contribute to sustainably strengthening our presence.
We look forward with confidence to our collaboration and to setting valuable impulses in the real estate market of Bielefeld and Ostwestfalen together.
All information and contact details for our new location can be found here: KENSINGTON Bielefeld